Our Story

It all started with Mia

Laura holding Mia's face in both hands and kissing the top of her head, on a hilltop trail
Laura and Mia

Hi, I'm Laura.

JUUCA started with my four-legged inspiration named Mia. When Mia was a puppy she struggled with allergies that led to chronic itchy skin. After many rounds of medications and vet visits, I started searching for a different way to help her. I dedicated myself to learning how to make high-quality products from scratch, using the most nourishing ingredients I could find for her sensitive skin.

During my research I realized that the ingredients that were gentle and effective for Mia were also ideal for everyone in my family, including my allergy-prone daughter. That is when the idea of JUUCA took shape.

What began as care for our pup became a way to care for my whole family, and for everyone who values simple, honest ingredients. To this day, every jar and bar that leaves my hands carries a little of that original spark.

How I make it

Everything is made by hand, in small batches, in Los Angeles.

Most of what I make is waterless. Instead of diluting oils and butters with water, I leave them concentrated, so a little goes a long way and the formulas stay stable without a broad-spectrum preservative.

You won't find parabens, sulfates, petroleum-derived ingredients or palm oil in anything I make.

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